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About

Erica, and the notebook that turned into a website

I write long-form guides to places I have travelled to slowly, and film the parts that words do not reach. The whole project runs on a simple idea: tell people what somewhere is really like, including the parts that did not work, and tell them early enough to be useful.

Erica standing against a plain grey background holding a camera, wearing a black shirt and jeans

The long version

How this started

I did not set out to write about travel. I set out to stop forgetting it. The early trips left me with a stack of notebooks, a hard drive of unsorted footage and a persistent feeling that I had missed the point of half the places I had been to, usually because I had gone in the wrong month or spent three days doing what a list told me to do.

The first guide I published was a corrective, written for a friend who was going somewhere I had just been and was about to make every mistake I had made. It was far too long, far too specific, and people kept sending it to each other. That told me something: there is an appetite for the version that does not flatten a place into a top ten.

The film work grew out of the same frustration. Some things about a city simply do not survive being written down. The noise of a market at opening. How long a walk actually feels. The particular quality of light an hour before sunset in a place with hills. So I started carrying a camera properly, and cutting slow, quiet films that let a place take its own time.

Now the two feed each other. A trip produces a guide, a film, a handful of shorter posts, and a very long list of things I got wrong and would do differently. That last list is the most valuable thing I own, and most of it ends up on this site sooner or later.

I plan roughly three years ahead. Not because I am organised, but because the good version of a trip usually depends on being somewhere in a specific eight-week window, and those windows fill up. The destinations page is that plan, published openly so that anyone travelling to the same places can use the research.

How I work

Four rules I do not break

These are the reasons the guides read the way they do, and the reasons some collaborations do not happen.

  1. Nothing gets written up unless I went

    Every guide on this site describes a place I have stood in, or is clearly marked as a plan for a trip I have not taken yet. The destination pages are research written in advance, and they say so at the top. I do not publish second-hand itineraries dressed up as experience.

  2. The disappointing parts stay in

    A view that was not worth the climb, a district that has been polished into something generic, a famous dish that I did not enjoy. Leaving that out makes for a smoother read and a worse guide, and it is usually the part people write to thank me for.

  3. No paid placements inside a guide

    Where I have worked with a tourism board or a brand, it is labelled at the top of the piece in plain language. It never buys a recommendation, a ranking, or the removal of a criticism. If that is not workable for a partner, we do not work together.

  4. Seasons before sights

    Most bad trips I have taken were the right place at the wrong time of year. So every destination page leads with the calendar: what each season is actually like, and which months I would avoid even though the flights are cheaper then.

Working together

Commissions, tourism boards and press

I take on a small number of writing and film commissions each year, and I am happy to talk about anything that fits the four rules above.

Get in touch

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